Keep the Event Moving—Without Chasing Shirt Sizes.

Give participants one place to claim included shirts, select the right size, and purchase additional event apparel. We manage the orders, production, and packing—even as late registrations arrive.

Don’t Do It the Hard Way

A traditional group apparel order makes you responsible for almost everything except printing the shirts.

First, You Guess.

Finalize the artwork and print details
Estimate quantities before knowing actual demand
Request quotes based on those estimates
Set pricing without knowing your final cost

Then, You Chase.

Tell everyone what is available
Collect each person’s style, color, and size
Track payments and unpaid balances
Manage changes, late additions, and forgotten orders

Finally, You Sort.

Compile everything into one production order
Approve proofs, quotes, and invoices
Receive and separate the finished apparel
Distribute or ship every individual order
Fix whatever changed—or was missed—along the way

You needed shirts. Somehow, you became the salesperson, bookkeeper, project manager, and fulfillment department.

Let Us Handle the Orders

Approve the products, artwork, and pricing once. Then share one online Store.

Each purchaser chooses their own products, colors, and sizes, enters their information, and pays when the order is placed.

You promote the Store. My Shirt Shop handles:

The online ordering system

Individual orders and payments

Production and packing

Group distribution or direct shipping

No spreadsheets. No collecting money. No chasing sizes. No sorting individual orders when the shirts arrive.

Spend your time supporting the program—not managing the apparel.

More Than a Storefront

My Shirt Shop connects online ordering directly to apparel production and fulfillment. The products, artwork, pricing, and delivery method are approved before launch—so every paid order arrives ready to produce.

Online Event & Race Apparel Stores

Event Apparel Should Support the Experience—Not Complicate It

Event shirts often create a second registration system that someone has to manage by hand. Participant names, sizes, payments, late entries, extra-shirt requests, and last-minute changes end up scattered across forms, emails, and spreadsheets while the event itself still needs attention.

My Shirt Shop brings the apparel into one organized online Store. Participants can claim an included shirt, select the correct size, purchase additional merchandise, and provide the information needed to fulfill their order. You establish the approved event apparel and timeline; we build the Store and carry the orders into production, packing, and fulfillment.

Let Each Participant Choose the Right Size

If a shirt is included with registration, each eligible participant can receive a one-time redemption code. The code can cover the approved event shirt while the participant selects the size directly through the Store.

That replaces the separate size spreadsheet and keeps each selection connected to the person who submitted it. Organizers no longer have to interpret handwritten forms, transfer sizes between systems, or determine which loose shirt belongs to which participant.

Turn One Event Shirt Into a Complete Merchandise Opportunity

The Store can offer more than the item included with registration. Participants, volunteers, families, and supporters can purchase additional shirts, upgraded garments, or other approved event apparel in the same place.

Those optional purchases can extend the event’s visibility, create an additional fundraising opportunity, and serve the people who want to participate even if they are not receiving an included shirt.

Keep Late Registrations From Rebuilding the Order

Registrations rarely arrive in one clean batch. When the Store remains open through an established ordering window, new participants enter their own apparel information instead of forcing the organizer to revise the production list after every addition.

Depending on the event schedule, the Store may also remain available briefly after the event for spectators, participants, or family members who decide they want apparel after seeing it in person. The ordering deadlines and production plan are established before launch so everyone understands when each order will be fulfilled.

Keep Every Order Connected Through Distribution

Each Store order records the purchaser, products, sizes, quantities, payment or redemption details, and selected delivery method. That information stays connected through production and packing.

Finished apparel can be packed by participant for organized event pickup or shipped individually when direct delivery is included in the Store setup. Either approach reduces sorting tables, handwritten labels, and the familiar pile of unclaimed shirts after the event.

Built for Events With Real Deadlines

Event & Race Apparel Stores can support:

  • 5Ks, fun runs, walks, and endurance events
  • Tournaments, competitions, and sporting events
  • Festivals, concerts, and community celebrations
  • Conferences, retreats, camps, and reunions
  • Charity events and awareness campaigns
  • Volunteer, staff, sponsor, and participant apparel

Most event programs use a focused ordering window tied to the registration and production schedule. Recurring events or organizations with year-round merchandise may benefit from an always-available Store. The right structure depends on the event date, included apparel, expected late demand, and how orders should be delivered.

Start Before the Size List Starts Growing

The best time to establish the Store is after the artwork and apparel choices are approved but before registrations begin accumulating. We can define what is included, what participants may purchase, when ordering closes, and how the finished apparel will be distributed.

Then the organizer can share one link and keep the focus on running the event—not chasing shirt sizes.

Choose the Store That Fits Your Program

Some groups need a focused ordering window. Others need a store that remains available year-round. Choose the model that best matches how your organization wants to sell and distribute apparel.

  • Limited-Time Campaign Store

    Best For

    Fundraisers

    School and team seasons

    Clubs and booster groups

    Events and special occasions

    Limited apparel launches

    Open the store for a defined period, let supporters order and pay online, then produce everything together after the campaign closes.

    Learn About Campaign Stores 
  • Always-Available Managed Store

    Best For

    Employee and company stores

    Schools and membership organizations

    Teams and clubs with ongoing demand

    Brands and established programs

    Organizations that do not want to manage inventory

    Keep an approved apparel collection available year-round. Customers order whenever they are ready, and My Shirt Shop produces and ships each order directly.

    Learn About Managed Stores 

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Have Questions?

Find answers about custom apparel, online ordering, campaign stores, managed stores, broker-provided inventory, production, fulfillment, reporting, and payouts.

If you’re unsure which ordering method fits your program, tell us what you have in mind. We’ll help identify the simplest way to move forward.


Getting Started

Do I need every product, size, and quantity before contacting you?

No. You may have an idea, a group to outfit, an upcoming event, or a design in mind without every detail collected yet.

Tell us who the apparel is for, what you would like to create, and when you need it. We’ll help establish the products, colors, artwork, pricing, production-ready proof, and best ordering method for your group.

What information do you need to get started?

Helpful starting information includes:

  • Who the apparel is for
  • The purpose of the order or program
  • Products or apparel styles being considered
  • Artwork, logos, or design ideas
  • Preferred colors
  • Important dates or deadlines
  • Whether one person or multiple people will be ordering
  • Preferred pickup or shipping method
Can I place one complete order for my group?

Yes. If you already know the products, quantities, sizes, payment, and delivery details, one person can place the complete order for the group.

Can everyone order and pay individually?

Yes. My Shirt Shop can prepare a simple online ordering page that allows each purchaser to choose their own products, sizes, and quantities and pay when the order is placed.

Can you help select the apparel?

Yes. We can help identify appropriate products, colors, and options based on your audience, intended use, budget, artwork, and ordering method.

Can you help prepare the artwork?

Yes. We’ll review the artwork or design idea and prepare a production-ready proof for approval before ordering begins.

Can we offer multiple products, colors, or designs?

Yes. An ordering page can include multiple approved apparel styles, colors, and designs. Each product is prepared with the artwork and production information needed to produce it confidently.


Simple Online Ordering

What is a custom online ordering page?

It is a customer-facing page where approved apparel and artwork are made available for ordering. Think of it as your group’s own simple apparel store.

Purchasers use one shared link to select products, choose sizes and quantities, enter their information, and pay online.

Do I have to build or manage the online store?

No. My Shirt Shop prepares the approved products and artwork, configures the ordering page, receives the transactions, and carries each order into production, packing, and fulfillment.

Can the ordering page be shared through a direct link?

Yes. Once the ordering page is approved and launched, you’ll receive a link that can be shared with the intended purchasers. Available access options depend on the program configuration.

Who receives the customer payments?

Purchasers pay My Shirt Shop when their orders are placed. Any applicable fundraiser proceeds, coordinator earnings, or broker earnings are calculated using the pricing established before launch and reconciled according to the store model.

Can one person still order for everyone?

Yes. Simple online ordering provides another option; it does not eliminate traditional group ordering. One person may place a complete order when the sizes, quantities, payment, and delivery information are already organized.

What happens after an online order is placed?

That depends on the store configuration. Campaign orders are generally held for production after the ordering period closes. Managed-store orders are generally processed as they arrive.

In either case, the purchaser’s approved product, artwork, size, quantity, payment, and fulfillment information remain connected to the order.

Can the ordering page remain available for future orders?

Yes. Some ordering pages are designed for a limited campaign, while others remain available for ongoing purchases. A campaign may also transition into an always-available ordering option when the products, pricing, and fulfillment method support it.


Limited-Time Campaign Stores

What is a Campaign Store?

A Campaign Store is a custom ordering page that remains open for a defined period. It works well for fundraisers, school programs, teams, clubs, events, seasonal orders, and limited apparel launches.

How long does a campaign remain open?

The opening and closing dates are established before launch based on the group’s deadline, promotion plan, production requirements, and fulfillment method.

When is campaign apparel produced?

Orders are collected during the campaign period. After the campaign closes, the sales information is reviewed, the apparel is ordered as needed, and the combined campaign is processed as a production batch.

Can campaign purchasers pay individually?

Yes. Each purchaser places and pays for their own order through the campaign store.

Can campaign orders be packed separately?

Yes. Campaign orders can be packed by purchaser, even when the completed orders are delivered together for coordinator distribution.

Can campaign orders be shipped directly to purchasers?

Yes. Direct shipping can be configured when appropriate. The default campaign method is often purchaser-level packing with coordinator pickup or delivery, but fulfillment options are established before launch.

How are fundraiser proceeds established?

The coordinator cost and customer selling price are established before the campaign launches. We can provide suggested retail pricing, but the approved customer price determines the expected proceeds from each sale.

This allows the coordinator to understand the expected proceeds before promoting the campaign.

When are campaign proceeds paid?

Campaign sales are reconciled after the ordering period closes. The applicable proceeds are paid according to the arrangement established before launch, often with or shortly after the completed campaign order.

Can a campaign be reopened for late orders?

Possibly. Product availability, pricing, production requirements, and fulfillment timing may need to be reconfirmed before reopening a completed campaign.


Always-Available Managed Stores

What is a Managed POD Store?

A Managed POD Store is an always-available apparel store where approved products can be ordered throughout the year.

It works well for companies, employee programs, schools, teams, membership organizations, established brands, and groups with ongoing demand.

Does a Managed Store have to close before production begins?

No. Managed-store orders are processed as they arrive rather than waiting for a campaign closing date.

Who supplies the apparel for a Managed Store?

For a standard Managed POD Store, My Shirt Shop sources the approved apparel needed to produce each order.

Are Managed Store orders produced individually?

Yes. The production model allows approved orders to be produced efficiently as they arrive, including individual orders.

Can Managed Store orders ship directly to purchasers?

Yes. Managed Store orders are generally packed and shipped directly to the purchaser using the fulfillment configuration established for the store.

How are Managed Store earnings reported and paid?

Store activity is reconciled through internal reporting. Applicable earnings are generally reported and paid monthly according to the pricing and payout arrangement established before launch.

Can products be added or updated later?

Yes. New products or designs can be requested and prepared for approval. Changes may require updated product availability, pricing, artwork, and production proofs.


Broker-Provided Inventory Stores

What is a Broker-Provided Inventory Store?

This is an always-available store supported by blank apparel supplied and owned by the broker. My Shirt Shop decorates and fulfills customer orders using the approved inventory held for that program.

Who supplies the blank apparel?

The broker supplies the prescribed blank apparel and sends it to My Shirt Shop for storage, decoration, and fulfillment.

How is available inventory displayed?

The store’s available quantities are based on the approved blank apparel currently in stock. Customers—and the broker or coordinator—can see the available inventory through the customer-facing store.

What happens when a size is running low?

Remaining inventory can be included in periodic reporting, and low-stock notifications may be provided when an approved size or product is nearing depletion.

Are substitutions made when inventory runs out?

No substitutions are expected. If the original blank becomes unavailable or difficult to source, the broker may request a new product listing and provide the newly prescribed inventory.

Can a broker provide a replacement product?

Yes. A new product can be evaluated, proofed, approved, and added after the broker supplies the prescribed blanks and the required product information.

Who is responsible for dormant or obsolete inventory?

The broker remains responsible for blank inventory that becomes dormant, obsolete, or no longer appropriate for the program.

Can unused broker inventory be returned?

Yes. The broker may arrange an approved inventory return by supplying the required return authorization and shipping label.

How are inventory and earnings reported?

Monthly or periodic reporting can include store activity, applicable earnings, remaining inventory by product and size, and low-stock information.

Can Broker Store orders be fulfilled without showing the production partner?

Yes. Broker programs can be configured for blind or white-label fulfillment so the broker can maintain the customer relationship.


Production and Fulfillment

How are products and artwork approved before ordering begins?

Each approved product is prepared with its apparel style, color, artwork, placement, sizing, pricing, and other production information. A proof is reviewed and approved before the product is made available for ordering.

Why might youth and adult apparel appear as separate products?

Different garments, sizes, or designs may require different artwork sizing, placement, or production instructions. When a separate proof is needed for confident production, the item is prepared as a separate product.

Are orders packed by purchaser?

Yes. Orders can be packed at the purchaser level so individual items remain connected to the person who ordered them.

Can completed orders be delivered together?

Yes. Individually packed orders can be combined into one coordinated delivery or pickup for distribution by the organizer.

Can completed orders ship directly to each purchaser?

Yes. Direct-to-purchaser shipping is available when included in the store’s fulfillment configuration.

Does My Shirt Shop only collect the orders?

No. The ordering system is connected to our production and fulfillment process. My Shirt Shop carries approved orders through production, purchaser-level packing, configured pickup or shipping, reporting, and applicable payout.

How do I know which store model is right for my group?

You don’t have to decide before contacting us. Tell us who the apparel is for, how people will order, whether the program has a deadline, and how the completed orders should be delivered. We’ll help recommend the most appropriate setup.


Still Have Questions?

Tell us what you’re trying to create and how your group needs to order. We’ll review the details and help identify the best next step.